It strikes me that it may be somewhat idiotic to be fascinated by the Victoria and Albert Museum’s biscuit tin collection, but I spent an embarrassing amount of time looking at them, and I’d like to consider why. This, of course, isn’t self psychoanalyzation, but a ponderance of why humans have decided to produce ornate biscuit tins. Any plain bag, box, or tin would work, so why make them so darn cute?
Well, we’ve been decorating vessels for centuries, our first containers for holding food and water created as far back as 9000 BCE. Fast forward as few thousand years, and in 1861, the Licensed Grocer’s Act allowed groceries to be separately packaged. From there, tins for sweets were created, and the advent of offset lithography allowed for designs to be printed on in color. Pretty cool. Why would we bother doing this?
From an advertising perspective, adding colorful designs to tins that are already full of sweets that children enjoy is common sense. That may be true, but I doubt children would enjoy a Wedgwood casket-inspired tin, nor the Edward Burne-Jones tin I was sure
to snap a picture of. Of course, some of these designs are novelty, and appeal to adults as well as children. There’s a tin for everyone it would seem, in a variety of shapes and designs, to fit every fancy.
All of this said, my first impression of these tins was not that they were small advertisements lined up in a display case, but that they were short glances into the daily life of the person that once owned these tins, and perhaps picked them for their own interests, or to satisfy a child’s sweet tooth. Perhaps an egyptomaniac once owned the odd tins in the shape of an egyptian vase, or a child played with the tin in the shape of a cottage long after the biscuits were all eaten.
These tins are an excellent example of material culture, and let us know what people took an interest in during the first half of the 20th century. Britain doesn’t really make biscuit tins like this any more, as their production ceased during the rations of the second world war and didn’t become popular again after it was over.
I can’t help but wonder what traces of our 21st century life will be put into display cases and pondered.

